Our brand, gudelines and toolkit.
Best practices for logos, colours and typography
The Farm Cornwall brand and logo mark has been designed to empower and support the Cornish farming community. The following brand guidelines should be used to maintain a consistent brand message and visual tone of voice.
Should you require further support please email Whittle Design Studio Ltd at hello@whittledesignstudio.com
Our primary logo
The Farm Cornwall logo / symbol and brand colours conveys growth and the Cornish landscape.
Alternative logo formats
From time-to-time the the primary logo may be too tall for certain applications where space is limited. The following secondary logo options are available.
Logo clearance
The logo and mark should have padding in every placement. The ideal clearspace is equal to the height of the logo symbol on each side.
Brand palette
It is important that the brand colours are used correctly in all marketing of Farm Cornwall both online and offline. There are two main brand colours.
#155527
R: 21
G: 85
B: 30
C: 75%
M: 13%
Y: 90%
K: 60%
#b6bd34
R: 182
G: 189
B: 52
C: 34%
M: 13%
Y: 100%
K: 0%
#000000
R: 0
G: 0
B: 0
C: 0%
M: 0%
Y: 0%
K: 100%
Typography
To ensure the Farm Cornwall brand maintains its visual tone of voice, the brand font must be used throughout all marketing material and customer touch points. There are two brand fonts used, these include the following.
Butler is our primary font and is used for headings and sub headings on all Farm Cornwall marketing material.
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Poppins is our secondary font and is used for body copy on all Farm Cornwall marketing material.
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Image styling
All images should include a corner radius. The size of the radius will depend on application. The image shown show here is an example of how images should be treated.
Social media profile image
The logo symbol should be used for all social media profiles such as Facebook, Instagram and Linked. The icon can be downloaded in the Logo Pack above.
Contact Farm Cornwall
Barn B, Hendra
Tremethick Cross
Penzance
TR20 8UD
